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camera 101: use natural light

A shot is as great as its lighting. Find a setting with multiple light sources—a bright light near the camera; a filling, ambient light that softens shadows; and a back light behind the subject that adds depth. Windows on sunny days often act as perfect on-the-go key and fill lights. Just turn on a lamp behind your subject for depth.

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shop savvy: AT&T’s new Chicago flagship store

Watch this video for a glimpse of this 10,000-square foot retail experience with an apps lounge, offering the chance to demo new products in development from the AT&T Foundry and shop exclusive accessories designed by Chicago artists.

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smart follow: inspiration

Missing that spark lately? These social media accounts can help you get it back.

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CAPITOL IMPROVEMENTS. At the Presidential Inauguration in January, AT&T was ready for the crowds.

Photo: DAN MOORE/GETTY IMAGES

Innovation

buzz word: DAS

Large crowd? AT&T’s bringing in reinforcements!

Spring 2013 Issue

We’ve all been there: You’re at a big outdoor concert or ball game and you want to share a photo, but it won’t upload. That’s because 50,000 other people are trying to do the same thing. Well, help is on the way. AT&T is installing distributed antenna systems (DAS) with 4G LTE service at stadiums and other large venues—or wherever huge crowds gather for one-off events—across the country.

DAS consists of up to 1,000 small antennas, which blend into their surroundings and function as mini cell sites. AT&T also makes use of other temporary enhancements, such as “cell on wheels,” which were deployed during the 2013 Presidential Inauguration in Washington, D.C. At the 2009 Inauguration, 1.8 million attendees strained D.C.’s wireless networks, and data demand has grown considerably since then. Over the past six years, mobile data traffic on the AT&T network has risen by 30,000% (no, that’s not a typo). AT&T has invested more than $815 million in the D.C. network alone to accommodate these growing requirements. That investment is bringing more DAS installs to the city, along with mobile cell sites and temporary rooftop sites, many of which deliver permanent benefits to D.C. customers. After all, it’s not just about sharing videos of POTUS, but about keeping you connected to friends and family.

—Amy Girvan

Limited 4G LTE availability in select markets. LTE is trademark of ETSI. 4G speeds not available everywhere.