A shot is as great as its lighting. Find a setting with multiple light sources—a bright light near the camera; a filling, ambient light that softens shadows; and a back light behind the subject that adds depth. Windows on sunny days often act as perfect on-the-go key and fill lights. Just turn on a lamp behind your subject for depth.
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Photo: DAN MOORE/GETTY IMAGES
buzz word: DASLarge crowd? AT&T’s bringing in reinforcements!
Spring 2013 IssueWe’ve all been there: You’re at a big outdoor concert or ball game and you want to share a photo, but it won’t upload. That’s because 50,000 other people are trying to do the same thing. Well, help is on the way. AT&T is installing distributed antenna systems (DAS) with 4G LTE service at stadiums and other large venues—or wherever huge crowds gather for one-off events—across the country. DAS consists of up to 1,000 small antennas, which blend into their surroundings and function as mini cell sites. AT&T also makes use of other temporary enhancements, such as “cell on wheels,” which were deployed during the 2013 Presidential Inauguration in Washington, D.C. At the 2009 Inauguration, 1.8 million attendees strained D.C.’s wireless networks, and data demand has grown considerably since then. Over the past six years, mobile data traffic on the AT&T network has risen by 30,000% (no, that’s not a typo). AT&T has invested more than $815 million in the D.C. network alone to accommodate these growing requirements. That investment is bringing more DAS installs to the city, along with mobile cell sites and temporary rooftop sites, many of which deliver permanent benefits to D.C. customers. After all, it’s not just about sharing videos of POTUS, but about keeping you connected to friends and family. —Amy Girvan Limited 4G LTE availability in select markets. LTE is trademark of ETSI. 4G speeds not available everywhere.
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