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camera 101: use natural light

A shot is as great as its lighting. Find a setting with multiple light sources—a bright light near the camera; a filling, ambient light that softens shadows; and a back light behind the subject that adds depth. Windows on sunny days often act as perfect on-the-go key and fill lights. Just turn on a lamp behind your subject for depth.

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shop savvy: AT&T’s new Chicago flagship store

Watch this video for a glimpse of this 10,000-square foot retail experience with an apps lounge, offering the chance to demo new products in development from the AT&T Foundry and shop exclusive accessories designed by Chicago artists.

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smart follow: inspiration

Missing that spark lately? These social media accounts can help you get it back.

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Innovation

Store of the Future

Soon you can look forward to a new way of shopping

Shopping for ways to make life easier just got easier—and a lot more fun. At the new AT&T store in La Grange, IL, customers learn how to morph their phone into a movie projector or music player. They lounge in a kitchen environment while using a smartphone to lock their front-door dead bolt, part of an AT&T Digital Life demo. It’s all part of what AT&T calls the “store of the future.”

“We want to show people the many ways our products and services can enhance their daily lives,” says Whitfield Faris, Director of Sales for Chicago. “If we see someone playing with an application or a device, we can show them how the products work together to create a personalized solution.”

The La Grange store, which opened August 1, has similar design elements as those seen at the award-winning flagship store on Chicago’s Magnificent Mile that opened one year ago. And good news: This innovative experience is coming your way. AT&T is planning to transform its stores nationwide over time.

“Helping our customers experience technology in a hands-on, interactive environment is what the new store design is all about,” says Paul Roth, President of Retail Sales and Service. “We believe it’s the future of retail.”

—Leah Pietrusiak